Hi all! I'm Lydia, a product designer.
I believe technology should be simple.

Led a cross-functional team to redesign the information architecture and end-to-end UX of a crypto corporate website, reducing bounce rate by 20% and page weight by 94%

Orchestrated UI/UX for a 4,000-attendee theme park event, integrating attraction access and reward redemption into a Web3 wallet to lower the entry barrier for non-crypto users

Leveraged AI vibe-coding to build frontend and backend, cutting development time from one month to one week, and standardized AI workflows across the design team

Architected a scalable cross-platform design system spanning six products, strengthening UX consistency and brand cohesion across the ecosystem

Analyzed behavioral data from 1,000+ users at Tinder's parent company to redesign the Conversation Mode entry experience for an AI dating app, increasing conversation starts 5× and session duration 5.5× while validating a subscription business model

Streamlined the AI character creation journey from 11 steps to 3 through user testing and prototyping, doubling successful character creation

Established a scalable design system across iOS, Android, and Web, aligning components and interaction patterns with engineering architecture for efficient implementation

Redesigned text-heavy factory equipment training into an accessible, character-based gamified UX deployed across four countries, reducing average training time by eight hours for production workers with low digital literacy

Architected a unified illustration library and design system spanning eight industrial HMIs, standardizing UI across manufacturing processes and increasing user satisfaction by 38%

Redesigned approval workflows for a collaboration platform used by six government agencies through user interviews and stakeholder alignment, reducing user complaints by 87.1% and eliminating three recurring approval requests per user each week

Executed and designed monthly online events and promotional assets, increasing monthly active users by 1.8×

Planned internal training content, received the highest intern evaluation in my department, and earned a full-time position.

Designed trend-driven AR filters for a 200M+ user AI camera app, with three ranking among its most-used filters

Unified the UI/UX and design guidelines across customer management systems after a brokerage merger, reducing the project timeline by one month